Burgundy Blue
Our Work

Results that speak plainly.

While many of our clients' results are confidential, these are real results from real brands — with context, not just metrics.

Wellness & Supplements01

16.32× ROAS from Cold Audiences Only

A well-established female wellness brand gave us a brand-new Meta ad account with zero history, restricted us to cold audiences only, and asked us to prove performance without retargeting, promotions, or access to their existing warm audiences.

R2.05M
Total revenue
16.32×
Average ROAS
R90.90
Cost per purchase
Meta AdsCreative StrategyUGC
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Wellness E-Commerce02

+58.8% Black November Growth for a Sleep Wellness Brand

A sleep wellness brand needed to scale Black Friday revenue profitably without inflating acquisition costs during their most competitive sales period of the year.

+58.8%
Revenue growth
3.22×
ROAS
+35%
Purchases
Meta AdsCreative StrategyBlack Friday
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Beauty E-Commerce03

+257% Revenue Growth in January for a Local Makeup Brand

January is traditionally a difficult month for e-commerce — post-holiday fatigue, lower discretionary spend, and higher auction pressure. A local makeup brand needed to grow revenue during what should have been their slowest month.

+257%
Revenue growth
4.36×
ROAS
R256.69
Cost per purchase
Meta AdsCreative StrategyBeauty
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Beauty E-Commerce04

Tripling Revenue and Halving Cost per Purchase for a Local Makeup Brand

When we took over this local makeup brand's Meta ads, the account wasn't underperforming because of the product. It was underperforming because the system behind it was too thin — three ads, no testing framework, and a ROAS of 2.29 heading into January.

+217.6%
Revenue increase
4.36×
ROAS
R256.69
Cost per purchase
Meta AdsCreative StrategyAccount Takeover
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Skincare E-Commerce05

From Zero to R813K/Month for a Local Skincare Brand

A local skincare brand had failed to gain traction through offline pharmacy distribution. Sell-through was weak, customer education was limited, and there was no scalable way to demonstrate results. The decision was made to pivot fully into direct-to-consumer e-commerce, starting with no paid media system, no performance history, and no proven online demand.

R813K+
Peak monthly revenue
4.6–6.2×
ROAS
40%
Returning customers
Meta AdsUGCCreative Strategy
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