From Zero to R813K/Month for a Local Skincare Brand

The Challenge

A local skincare brand had failed to gain traction through offline pharmacy distribution. Sell-through was weak, customer education was limited, and there was no scalable way to demonstrate results. The decision was made to pivot fully into direct-to-consumer e-commerce, starting with no paid media system, no performance history, and no proven online demand.

Our Approach

We built a full Meta ads account from scratch, developing a creative testing system centred on authentic UGC and systematic before-and-after content — which became the top-performing creative category. Education-led, problem-solution messaging built trust in a crowded skincare market and gave the product the environment it needed to succeed.

Services Applied