Make your brand
Paid media and creative strategy.
Built for brands that want to grow.
Desire drives performance.
People don't buy because of funnels. They buy because something feels right. We build the creative infrastructure to make your brand feel undeniably right — for the right audience, at the right moment.
“We make brands easier to want, easier to trust, and easier to buy from.”
Understand Desire
How your customer actually shops, scrolls, and decides. We start with the psychology behind the purchase — not just the platform.
Build Creative Systems
Not one-off ads, but repeatable winners. Winning creative is built, tested, and refined — not stumbled upon.
Scale with Intention
Testing fast, reading signals, doubling down on what works. Growth that compounds — calm, structured, and sustainable.
Four things that make us different.
Creative strategy grounded in psychology, not opinions
Every angle has a reason. We research the psychology behind why your ideal customer buys before we write a single brief.
UGC & influencer content built for paid ads
Not pretty content — profitable content. Everything we produce is briefed specifically to convert in a paid media context.
Local insight, global standards
We know how South Africans actually shop online. Cultural fluency that drives connection — held to global performance benchmarks.
Structured growth, calm execution
No chaos. No guesswork. No overpromising. We work within a clear system — and we tell you exactly what's happening and why.
What we do for you.
Results that speak plainly.
16.32× ROAS from Cold Audiences Only
A well-established female wellness brand gave us a brand-new Meta ad account with zero history, restricted us to cold audiences only, and asked us to prove performance without retargeting, promotions, or access to their existing warm audiences.
+58.8% Black November Growth for a Sleep Wellness Brand
A sleep wellness brand needed to scale Black Friday revenue profitably without inflating acquisition costs during their most competitive sales period of the year.
+257% Revenue Growth in January for a Local Makeup Brand
January is traditionally a difficult month for e-commerce — post-holiday fatigue, lower discretionary spend, and higher auction pressure. A local makeup brand needed to grow revenue during what should have been their slowest month.
Tripling Revenue and Halving Cost per Purchase for a Local Makeup Brand
When we took over this local makeup brand's Meta ads, the account wasn't underperforming because of the product. It was underperforming because the system behind it was too thin — three ads, no testing framework, and a ROAS of 2.29 heading into January.
From Zero to R813K/Month for a Local Skincare Brand
A local skincare brand had failed to gain traction through offline pharmacy distribution. Sell-through was weak, customer education was limited, and there was no scalable way to demonstrate results. The decision was made to pivot fully into direct-to-consumer e-commerce, starting with no paid media system, no performance history, and no proven online demand.
How we work together.
Discovery & Strategy
We begin with a deep dive into your brand, audience, and competitive landscape. No guessing — we map your customer's psychology before we build anything.
Creative System Build
We develop your testing framework, brief your first creative batch, and set up the infrastructure to learn fast and iterate with purpose.
Launch & Optimise
We go live with a structured testing plan. Every week, we read the data, identify what's winning, and make deliberate decisions — not reactive ones.
Scale with Data
Once we've found what works, we scale it with confidence. Doubling down on proven angles, expanding to new audiences, compounding your results.
“You'll feel supported, understood, and quietly confident that your growth is being handled properly.”
— The Burgundy Blue promise
From the brands we work with.
We believe in commercial honesty. These are real experiences from real brand owners, the good parts, and the honest parts.
“Working with Burgundy Blue felt different from day one. They asked questions no one else had asked: about our customer, our brand, what winning actually looks like for us. Then they delivered. Quietly and consistently.”
Trusted by beauty & lifestyle brands across South Africa
The people behind the work.
Ready to grow with intention?
We take on a limited number of clients so we can do exceptional work for each one. If you're a beauty or lifestyle brand ready to scale with a partner who actually gives a damn — apply to start a conversation.
No sales calls. No pressure. Just an honest conversation.