16.32× ROAS from Cold Audiences Only

The Challenge

A well-established female wellness brand gave us a brand-new Meta ad account with zero history, restricted us to cold audiences only, and asked us to prove performance without retargeting, promotions, or access to their existing warm audiences.

Our Approach

We built a clean, signal-first account architecture from scratch with a focus on creative diversity, UGC-style content, and trust-building messaging aligned with how women actually discover wellness products. We focused on desire before conversion and let the algorithm scale what worked. No gimmicks, no shortcuts.

Services Applied