+257% Revenue Growth in January for a Local Makeup Brand

The Challenge

January is traditionally a difficult month for e-commerce — post-holiday fatigue, lower discretionary spend, and higher auction pressure. A local makeup brand needed to grow revenue during what should have been their slowest month.

Our Approach

Rather than forcing generic New Year messaging, we identified that the core buying demographic was 45+. We shifted creative to feature more 45+ faces that reflected the real customer, focusing on relatability, confidence, and ease — content that felt calm, familiar, and trustworthy for this audience.

Services Applied