Built around your brand
We understand every brand is unique, so we don't sell fixed packages. Pick the work you need, tell us roughly what you spend on ads, and we'll come back with one fixed monthly figure in writing. Your ad spend goes straight to the platforms, never through us.
Build your plan
Tick what you want and set how much of it. Each line says exactly what counts as one.
Meta Ads
4 picked- Creative strategy & brief
One creative brief covering an ad rollout — angle, audience, message and copy direction. One brief covers the whole rollout, not one per ad.
×1 every two weeks - Ad creatives
One finished ad unit delivered into Ads Manager, ready to run — static or video. Placement variants, aspect-ratio resizes and copy variants of the same approved concept each count as one unit. Concept development is delivered separately as a Meta Ad Brief.
×9 every two weeks - Ad account management
One cycle of ad account management: structure, budgets, audiences, optimisation, and uploading and scheduling that cycle's approved creatives.
×1 every two weeks - Ads performance reporting
One performance report on the paid Meta activity for the period.
×2 per month
Google Ads
None picked- per monthGoogle Ads management
One month of Google Ads account management — optimisation, keywords, bids and budgets. Excludes ad spend.
- Once-offGoogle Ads account setup
Your account built and configured, ready for management to start.
UGC
None picked- per monthUGC creators managed
One creator sourced, briefed, contracted and managed for the month, with their content reviewed and delivered. Excludes creator fees, product and courier costs.
Content Creation
None picked- Once-offContent shoot
30 retouched images and 8 edited videos, shot in one session.
Social Media
4 picked- Social media posts
One organic post designed, captioned and scheduled to Facebook and Instagram.
×3 per week - per weekTikTok posts
One video posted and scheduled to TikTok.
- Story designs
One designed Instagram/Facebook story frame, scheduled.
×10 per month - ×1 per monthSocial media strategy
One month's content plan across the social channels we manage.
- per monthMood board & content plan
One mood board and content plan for the month ahead.
- ×1 per monthSocial media report
One monthly write-up of how the social channels performed.
Community Management
None picked- per weekCommunity management
One engagement session — replying to comments and DMs and proactive engagement. Five sessions a week is up to 20 minutes per business day. Excludes customer service, orders, complaints, returns and refunds.
Email Newsletters
None picked- per monthEmail newsletters
One newsletter written, designed, built and scheduled from supplied copy.
- Once-offEmail automation
A three-email welcome or nurture sequence, written and built.
Design Reviews
None picked- per monthDesign amends
One round of design amends or ad-hoc design support.
Included in every plan
With every plan- INCLUDEDStrategy calls
One scheduled strategy call, with the prep and the written follow-up.
×1 per month - INCLUDEDOnce-offOnboarding & setup
Done in your first month. No setup fee. How it works ↓
What happens after you sign
Setting your brand up is part of your first month, with no setup fee.
- 1Day 0
You sign
Sign in your portal and we set up billing.
- 2Days 1–3
We get the keys
You give us access to your accounts. You keep ownership of every one.
- 3Days 3–7
We wire up measurement
Pixel, Conversions API and GA4 checked before we spend anything.
- 4Days 7–14
We plan, then we start
We bring you a strategy, walk it through on a kickoff call, and month one begins.
What we'll ask access to
- Meta Business Manager
- Google Ads
- Google Analytics
- Website / CMS
- Domain and DNS
- Email marketing platform
- E-commerce platform
You keep ownership of every one.
Common questions
Why don't you list a price?
Because the honest answer depends on two things we don't know yet: what you're spending on ads and how much of the work you need. What we can show you upfront is exactly what each package contains, in the same words your agreement will use. You get a fixed monthly figure in writing before anything starts, and it doesn't move unless the scope does.
Is the quoted price really all I pay?
Yes, for what's listed in the package. The two things it excludes are VAT and your ad spend — ad budget is paid directly to Meta or Google, never through us, so you always see exactly where it goes. Anything outside the package is quoted upfront before we start.
Is there a minimum ad spend?
Generally yes — we work best with brands spending at least R10,000/month on paid media (or committed to starting there). Below that, it's hard to gather meaningful data and scale with confidence.
Do you work with brands outside South Africa?
Yes. Our core expertise is in South African beauty and lifestyle brands, but our methodology applies globally. Reach out and we'll have a conversation about fit.
How quickly will we see results?
Realistically? It takes 3 months of structured testing before we're scaling with confidence. We'll be transparent with you every step of the way — you get ads reporting every two weeks and a strategy call every month, both weekly on Scale. If something isn't working, you'll hear it from us first.
What if I just need a one-time audit?
We offer standalone account audits and strategy sessions. Apply and select 'Consulting' in the services section — we'll outline what's included.
