Pricing

Reasonably priced with no surprises

Three packages, set out in full. You can see exactly what each one includes before you speak to us, down to what counts as one ad creative. We quote once we know your ad spend and scope, and that spend goes straight to the platforms, never through us.

Foundation

Meta social + paid, done properly. Three posts a week, ten stories a month, and nine ad creatives every two weeks with the brief and account management included.

Custom

Based on ad spend & scope

Social media posts ×3 per week
One organic post designed, captioned and scheduled to Facebook and Instagram.
Story designs ×10 per month
One designed Instagram/Facebook story frame, scheduled.
Social media strategy ×1 per month
One month's content plan across the social channels we manage.
Creative strategy & brief ×1 every two weeks
One creative brief covering an ad rollout — angle, audience, message and copy direction. One brief covers the whole rollout, not one per ad.
Ad creatives ×9 every two weeks
One finished ad unit delivered into Ads Manager, ready to run — static or video. Placement variants, aspect-ratio resizes and copy variants of the same approved concept each count as one unit. Concept development is delivered separately as a Meta Ad Brief.
Ad account management ×1 every two weeks
One cycle of ad account management: structure, budgets, audiences, optimisation, and uploading and scheduling that cycle's approved creatives.
Social media report ×1 per month
One monthly write-up of how the social channels performed.
Ads performance reporting ×2 per month
One performance report on the paid Meta activity for the period.
Strategy calls ×1 per month
One scheduled strategy call, with the prep and the written follow-up.

Not included: TikTok posts · Mood board & content plan · Community management · UGC creators managed

Apply for Foundation

Growth

Adds TikTok, community management, UGC creators and email to the Foundation base — the full social-and-paid engine for a brand that is scaling.

Custom

Based on ad spend & scope

Social media posts ×3 per week
One organic post designed, captioned and scheduled to Facebook and Instagram.
TikTok posts ×2 per week
One video posted and scheduled to TikTok.
Story designs ×12 per month
One designed Instagram/Facebook story frame, scheduled.
Social media strategy ×1 per month
One month's content plan across the social channels we manage.
Mood board & content plan ×1 per month
One mood board and content plan for the month ahead.
Community management ×5 per week
One engagement session — replying to comments and DMs and proactive engagement. Five sessions a week is up to 20 minutes per business day. Excludes customer service, orders, complaints, returns and refunds.
Creative strategy & brief ×1 every two weeks
One creative brief covering an ad rollout — angle, audience, message and copy direction. One brief covers the whole rollout, not one per ad.
Ad creatives ×10 every two weeks
One finished ad unit delivered into Ads Manager, ready to run — static or video. Placement variants, aspect-ratio resizes and copy variants of the same approved concept each count as one unit. Concept development is delivered separately as a Meta Ad Brief.
Ad account management ×1 every two weeks
One cycle of ad account management: structure, budgets, audiences, optimisation, and uploading and scheduling that cycle's approved creatives.
UGC creators managed ×4 per month
One creator sourced, briefed, contracted and managed for the month, with their content reviewed and delivered. Excludes creator fees, product and courier costs.
Email newsletters ×2 per month
One newsletter written, designed, built and scheduled from supplied copy.
Social media report ×1 per month
One monthly write-up of how the social channels performed.
Ads performance reporting ×2 per month
One performance report on the paid Meta activity for the period.
Strategy calls ×1 per month
One scheduled strategy call, with the prep and the written follow-up.

Not included: Google Ads management · Design amends

Apply for Growth

Scale

Weekly creative rollout, Google Ads and weekly strategy calls. Everything BBM does, at pace.

Custom

Based on ad spend & scope

Social media posts ×3 per week
One organic post designed, captioned and scheduled to Facebook and Instagram.
TikTok posts ×3 per week
One video posted and scheduled to TikTok.
Story designs ×16 per month
One designed Instagram/Facebook story frame, scheduled.
Social media strategy ×1 per month
One month's content plan across the social channels we manage.
Mood board & content plan ×1 per month
One mood board and content plan for the month ahead.
Community management ×5 per week
One engagement session — replying to comments and DMs and proactive engagement. Five sessions a week is up to 20 minutes per business day. Excludes customer service, orders, complaints, returns and refunds.
Creative strategy & brief ×2 every two weeks
One creative brief covering an ad rollout — angle, audience, message and copy direction. One brief covers the whole rollout, not one per ad.
Ad creatives ×18 every two weeks
One finished ad unit delivered into Ads Manager, ready to run — static or video. Placement variants, aspect-ratio resizes and copy variants of the same approved concept each count as one unit. Concept development is delivered separately as a Meta Ad Brief.
Ad account management ×2 every two weeks
One cycle of ad account management: structure, budgets, audiences, optimisation, and uploading and scheduling that cycle's approved creatives.
Google Ads management ×1 per month
One month of Google Ads account management — optimisation, keywords, bids and budgets. Excludes ad spend.
UGC creators managed ×4 per month
One creator sourced, briefed, contracted and managed for the month, with their content reviewed and delivered. Excludes creator fees, product and courier costs.
Email newsletters ×4 per month
One newsletter written, designed, built and scheduled from supplied copy.
Social media report ×1 per month
One monthly write-up of how the social channels performed.
Ads performance reporting ×4 per month
One performance report on the paid Meta activity for the period.
Strategy calls ×4 per month
One scheduled strategy call, with the prep and the written follow-up.
Design amends ×2 per month
One round of design amends or ad-hoc design support.

Apply for Scale

Add on to any package

Content shoot: 30 retouched images and 8 edited videos, shot in one session
Google Ads account setup: Your account built and configured, ready for management to start
Email automation: A three-email welcome or nurture sequence, written and built
Extra email newsletters: Written, designed and scheduled beyond your package's allowance

Onboarding

What happens after you sign

Setting a brand up properly is work, and it is work you are not charged separately for. It is part of your first month, and this is the order it happens in.

Day 0

You sign

The agreement is signed in your portal and your billing is set up. Nothing else is needed from you yet.

Agreement signed
Billing and invoicing set up

Days 1–3

We get the keys

We ask for access to the accounts we'll be working in. You keep ownership of every one of them.

Meta Business Manager
Google Ads
Google Analytics
Website / CMS
Domain and DNS
Email marketing platform
E-commerce platform

Days 3–7

We wire up measurement

Before we spend anything, we make sure we can see what it does. This is the step most brands arrive without.

Pixel and Conversions API
GA4
Domain and DNS verification

Days 7–14

We plan, then we start

We bring you a strategy rather than ask you for one, walk it through together, and the first month's work goes live.

Your initial strategy
Kickoff call with your team
Month one work begins

Common questions

Why don't you list a price?

Because the honest answer depends on two things we don't know yet: what you're spending on ads and how much of the work you need. What we can show you upfront is exactly what each package contains, in the same words your agreement will use. You get a fixed monthly figure in writing before anything starts, and it doesn't move unless the scope does.

Is the quoted price really all I pay?

Yes, for what's listed in the package. The two things it excludes are VAT and your ad spend — ad budget is paid directly to Meta or Google, never through us, so you always see exactly where it goes. Anything outside the package is quoted upfront before we start.

What if a package doesn't quite fit?

Most brands start with the closest package and add what they need — a content shoot, extra newsletters, Google Ads setup. We'd rather adjust one line than sell you a tier you don't need.

Is there a minimum ad spend?

Generally yes — we work best with brands spending at least R10,000/month on paid media (or committed to starting there). Below that, it's hard to gather meaningful data and scale with confidence.

Do you work with brands outside South Africa?

Yes. Our core expertise is in South African beauty and lifestyle brands, but our methodology applies globally. Reach out and we'll have a conversation about fit.

How quickly will we see results?

Realistically? It takes 3 months of structured testing before we're scaling with confidence. We'll be transparent with you every step of the way — you get ads reporting every two weeks and a strategy call every month, both weekly on Scale. If something isn't working, you'll hear it from us first.

What if I just need a one-time audit?

We offer standalone account audits and strategy sessions. Apply and select 'Consulting' in the services section — we'll outline what's included.