+58.8% Black November Growth for a Sleep Wellness Brand

The Challenge

A sleep wellness brand needed to scale Black Friday revenue profitably without inflating acquisition costs during their most competitive sales period of the year.

Our Approach

We implemented a creative-first Black Friday strategy: high creative diversity across formats, angles, and hooks; moment-led messaging with sale urgency and gifting context; employee-led and human content to build trust; and all creatives mapped, tested, and sequenced ahead of the sale to avoid reactive decision-making during peak.

Services Applied